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You’ve heard that brushing too much causes breakage, but your scalp’s natural oils are one of the best conditioners out there. Massage your scalp with a wooden-bristle brush like WIDU to stimulate circulation and hair growth and brush from roots to ends to add luster naturally.
Fashion week in Milan - hot lights, fast changes, new do's and the damage they do to a model's hair (life does it too, just not as fast) inspired one master hair dresser to turn to Mother Nature for the materials to create Widu brushes and combs.
He chose wood bristles to gently massage the scalp, stimulate circulation, and distribute natural oils through the hair, with no static electricity.
The same family of Italian artisans has carefully hand crafted every brush and comb for over 30 years using FSC-certified woods, finished with beeswax or pure linseed oil, natural rubber cushions, and humanely harvested boar bristles. Boxes are made from recycled material and are fully compostable. Each box contains a set of extra bristles in the unlikely event of breakage